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החל ממאי 2017

In case you’ve been living off-planet for the last three years, let’s take a look at Amazon’s “holiday of savings” and what you can expect this time around.

What is Prime Day?

Back in 2015, Amazon celebrated its 20th anniversary with a full day of discounts — not just on Amazon-branded products, but on tens of thousands of other items as well. It was moderately successful — OK, it was wildly popular — despite some hiccups.

In the years since, Amazon has worked to make more products and more inventory available (so items wouldn’t sell out in minutes) and simplify the means of finding sale items.

Who can shop on Prime Day?

True to its name, Prime Day is for Amazon Prime subscribers only. If you’re not a paid member, you can’t take advantage of the deals.

As you may have heard, the company recently raised its annual Prime rate to $119. That’s now the price for newcomers; existing customers will start paying the higher price as of June 16. Ah, but will Prime Day bring a Prime subscription deal? Read on.

When is Prime Day?

In years past, Prime Day has fallen sometime in mid-July. Last year, for example, it was July 11 — though in 2017 it actually started the day before and lasted a total of 30 hours. (It’s kind of like the way Black Friday now starts on the Thursday.) “Prime Day Plus,” anyone?

Although Amazon has yet to officially announce this year’s date, a leaked Prime Day ad indicates a start time of noon on Monday, July 16, and running all the way through Tuesday, July 17.

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